Multi-asset binary options broker, 24option, has opened a new office in the British capital. The firm is marking the opening of its London office by launching a city-wide taxi advertising campaign, with hundreds of branded black cabs emblazoned with 24option superside advertisements.
Since its inception in 2010, 24option has worked to establish itself as a high profile financial firm. The CySEC regulated broker is already one of the biggest binary options brands in the world and uses high profile sports sponsorships to increase its visibility in Europe.
The binary broker signed a partnership agreement with one of Italy’s leading sports teams last year, the Juventus Football Club, and turned to new audiences by sponsoring Boris Becker earlier this year, once the number one male tennis player in the world and the current coach of Novak Djokovic.
The new campaign has been brokered between London Taxi Advertising and leading independent sports marketing agency, Sports Media Gaming. By advertising with superside taxi adverts, 24option’s campaign will bring news of its new London office to the streets, and is the ideal format for high-volume, short-to-medium term campaigns in busy city areas. Supersides are said to offer brand exposure and a superb street impact, at a cost effective price.
24option hailed the new office and campaign, saying: “We are delighted to have opened our office in the heart of London’s financial district, and what better way to announce our arrival than with the iconic London taxis.”