[image credit : 1xBet Esports]
Major online sports betting platform 1xBet has partnered with esports organisation NAVI.
The deal makes 1xBet title partner of NAVI until 31st December 2020, and will see the bookmaker provide support for NAVI teams, and roll out a number of marketing activities and campaigns for fans.
Commenting on the news CEO of Natus Vincere, Yevhen Zolotarov, said:
“If I had only recently been told that NAVI would work with 1xBet, one of the largest betting companies in the world, a partner of such an iconic club as FC Barcelona is, I would not believe it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #navination!”
Operating for more than 12 years, and with offices in Europe, Asia, Africa and Latin America, 1xBet is one of the world’s largest online betting operators. The company has previously partnered with major global organisations including football leagues La Liga and Serie A, and top-flight club FC Barcelona.