US-based brokerage firm TD Ameritrade, a broker-dealer subsidiary of TD Ameritrade Holding Corporation, has launched a web based version of its thinkorswim® trading platform. The new web terminal provides easy access to equity and derivative markets, combining uncomplicated trader functionality with an advanced graphical user interface and a synchronized experience on any device, the company says.
With no downloads necessary, traders can use their universal login for thinkorswim’s desktop platform as well as the company’s mobile application.
“Our retail traders expect the best trading experience, and they should be able to access that on any device. Thinkorswim Web offers the most widely used features of thinkorswim and is designed to complete the thinkorswim experience, be it on desktop, web or mobile,” said Steve Quirk, executive vice president of Trading and Education at TD Ameritrade.
thinkorswim Web can be accessed using any internet browser and retains all the features of the original platform, including the ability to execute orders directly from real-time charts, live streaming quotes and real-time news, advanced order functionality, and slippage controls.
Ameritrade, based in Omaha, Nebraska, said the new web terminal completes their suite of platforms and provides the experience of being able to log on from anywhere which meets the mobility needs of their customers.
TD Ameritrade purchased Thinkorswim, which is geared for self-directed stock, options, and futures traders from ThinkorSwim Group in 2009 in a $606 million deal that established the company in the fast-growing area of options and futures trading.
“According to a survey conducted by The Harris Poll on behalf of TD Ameritrade, 60 percent of traders say they need access to their trading accounts 24 hours a day, seven days a week. This need may cause friction for traders in households where homeschooling and other factors are causing family members to share computers or mobile devices more than usual, making the ease of a web-based platform even more important,” the company further explains.
TD Ameritrade, as well as several US discount brokers, have been enhancing their offering to attract digitally savvy and younger investors, as a slew of micro-investing apps like Robinhood now offer mobile that let beginners buy and sell public stocks without trading fees.
(Photo: TD Ameritrade)