TD Ameritrade Launches Trading Functions Through Twitter

US-based brokerage firm TD Ameritrade, a broker-dealer subsidiary of TD ‎Ameritrade Holding Corporation‏,‏‎ has beefed up its offering for tech savvy ‎investors, announcing Thursday that clients can now use Twitter direct ‎messages to trade stocks and ETFs.‎

TD Ameritrade’s bot for Twitter is driven by an artificial intelligence (AI) ‎technology that serves as a virtual assistant to allow the company communicate with its ‎customers. It resembles the one it launched in August and ‎enabled customers from trading equities and exchange-traded funds using ‎Facebook’s messenger services.‎

TD Ameritrade, as well as several U.S. discount brokers, are enhancing their offering to attract digitally savvy and younger investors, as a slew of emerging micro-investing apps like ‎Robinhood now offer mobile apps that let beginners buy and sell public stocks without trading ‎fees.

TD Ameritrade clients can also make deposits, access quarterly ‎performance video statements, news and events, quotes and sector ‎information, and receive weekly alerts that rehash market moves, the company says. ‎

The firm’s Twitter “chatbot” is smart enough to recognize intent and make ‎recommendations based on user interactions and social ‎sentiment, powered by LikeFolio. ‎

Sunayna Tuteja, director of emerging technology and innovation at TD ‎Ameritrade said: “We have to go to where our customers are,” said. “A lot of ‎people consume their news on Twitter and the new offering is about making ‎trading more accessible and easier.”‎

Sunayna added that the new products are taking their customers’ ‎experience to a whole new level, and that it further help investors ‎‎“gather news, do their research, get real-time quotes, and take action — ‎all without leaving the Twitter Direct Message platform.”‎

(Photo: needpix)

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