William Hill Now Official Sports Betting Partner Of NHL

William Hill US announces strategic partnership with National Hockey League, making it an “Official Sports Betting Partner of the NHL.” William Hill US has announced a strategic partnership with the Nation...

NHL To Reveal First Sports Betting Partner

The NHL is set to go “all in” with sports betting when it announces a major partnership at a press conference led by commissioner Gary Bettman later today. A long-standing opponent of sports betting and fier...

NHL Promised $215m Betting Boost

The NHL ice hockey league has been told it could benefit by more than $200m (€175m/£155m) per year should it fully embrace sports betting in the US. Figures from the American Gaming Association (AGA) and Nie...

William Hill US Seals Major League First

The Vegas Golden Knights NHL ice hockey franchise has become the first team from the four established major leagues to secure a partnership with a sportsbook operator by sealing a “multi-year” deal with Willi...

NHL Chief Wants League To Benefit From Betting

The NHL ice hockey league could seek partnerships with gambling companies in order to take advantage of the expanding regulated sport betting market in the US. Earlier this week, basketball’s NBA became the ...