Digital wallet and mobile payments operator Skrill, part of Paysafe Group, has announced a new sponsorship deal with the US soccer club LA 10 FC. The deal helps Skrill permeate one of the fastest growing segments globally, with access to one of the most dynamic payments demographics.
Based in Los Angeles, LA 10 FC is owned and backed by Italian international soccer star Alessandro Del Piero, one of the all-time leaders in Italy’s Serie A across 22 seasons. The 44-year-old former Juventus star played for Italy in three FIFA World Cups and was also voted into the UEFA Golden Ball Jubilee Poll, a list of the 50 best European players of the last 50 years. In 2018, the club rebranded to become LA 10 FC and better reflect Del Piero’s influence.
Neither the full financial terms nor the duration of the deal has been disclosed, but under its terms, the brand will take advantage of advertising opportunities across the club’s various communications channels. Per the latest details surrounding the sponsorship deal, Skrill’s branding and advertising will be featured on LA 10 FC’s new team jersey as well as a limited edition Del Piero shirt.
Paysafe’s brand portfolio
In addition to Skrill, Paysafe’s brand portfolio now includes NETELLER and MeritCard, Paysafecard, payolution, Income Access, and FANS Entertainment. The company has enabled the crypto offering to Skrill’s wallets earlier in July.
Commenting on the news, Del Piero said: “Since the beginning of my partnership with Skrill, I’ve been very impressed by the technology platform and the way the brand takes care of its customers, so I’m delighted they have chosen to sponsor LA10. Their sponsorship will significantly raise the profile of Skrill and the club, and football supporters around the world will become more familiar with the Skrill digital wallet and how easy, efficient and cost-effective it is to use as a payment method every day.”
Lorenzo Pellegrino, CEO of Skrill Ltd., NETELLER and Income Access, added: “This is an important marketing investment for Skrill and Paysafe and forms a key part of our growth strategy. We know from experience that Alessandro is great to work with, and this latest venture is super exciting. I’m confident that together we will be able to put Skrill front of mind for millions of new customers globally. We look forward to growing alongside LA10 and supporting Alessandro to raise the profile of the beautiful game in the US.”