Scientific Games Debuts Enhanced Casino Partner Program

Scientific Games Corporation has unveiled a rebranded casino partner program for SG Digital which it says creates an improved service for operators, third-party content providers and games studios to bring the next generation of casino games to the global industry.

As part of the rebrand, the program’s two partner streams have been renamed “Connect” and “Amplify”. Games studios that join “Connect” will be party to SG Digital’s expertise in developing content to deliver next-level player experiences, while third-party providers partnering with “Amplify” will be able to connect their games through a simple integration with SG Digital Casino platform to significantly expand the reach of their content, Scientific Games said.

The enhanced two-sided network aims to bring operators and games developers together under SG Digital’s innovative and feature-rich casino platform, the company added, bringing world-class content from game developers to players in regulated jurisdictions across the globe.

According to Scientific Games, “Connect” and “Amplify” partners will have access to more than 130 operators across the globe in 20 regulated jurisdictions. A dedicated team will provide partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.

The company lists additional benefits as including data-driven insights that demonstrate how games are performing to maximize performance as well as market-leading GCM technology to protect partners from regulatory changes in new and existing markets.

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