Matchbook has agreed to a deal to become the sponsor of 16 horseracing fixtures at UK racecourses Kempton Park and Sandown Park.
The deal will include the Imperial Cup and Brigadier Gerard days at Sandown, as well as the Silver Cups day at Kempton, and various other jump and all-weather meetings this year.
Matchbook is an Authorised Betting Partner of British Racing and, as such, was able to finalize the sponsorship agreement.
Mark Brosnan, chief executive of Matchbook, said: “These sponsorships are part of Matchbook’s commitment to be the betting exchange for horse racing with consistently stand-out pricing on favorites every day in UK and Irish racing.
“This is part of our overarching strategy to disrupt the complacency of not only our exchange rivals, but the sportsbooks too.
“It’s important to us, and our customers, that every horse racing bet with Matchbook contributes to the future growth of British Horseracing and being an Authorised Betting Partner is just one of the ways we can demonstrate our commitment to the sport.”