Italian football giants Juventus have announced a new regional partnership deal for Asia with online bookmaker Vwin. The deal sees Vwin become the Bianconeris’ official betting partner in Asia.
The agreement means that Vwin will have the rights to use Juventus’ image and new branding in its advertising for its products in the region’s main markets and will also be able to hold Juve-themed events throughout the region.
Juventus head of global partnerships and revenue Giorgio Ricci said in a statement: “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one.”
A Vwin spokesperson added: “Juventus is one of the greatest clubs in the world with a rich past and ever prosperous present. It is an honor for us to become their official betting partner and we hope that this collaboration will help both parties achieve even greater success in the future”.
Last year Juventus signed and extended betting and gaming partnerships with Sisal Matchpoint and 24-option.