Inspired Entertainment, Inc. announced today it has signed a new long-term agreement with Entain plc to provide its Virtual Sports products across Entain’s online brands and retail venues. This represents a significant extension in scope and duration to the current arrangements with the group. Entain is one of the world’s largest sports betting and gaming groups, operating in the online and retail sector in more than 20 countries. Via its proprietary technology platform, Entain offers sports betting, casino, poker and bingo online using some of the industry’s most iconic brands such as Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala and Foxy Bingo.
“Inspired and Entain have been collaborating closely for the past decade through a successful partnership in both the retail and online channels,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “This new agreement is testament to the strength of our offerings and we look forward to extending our long-standing relationship and opening it up to new territories for Inspired, including North America, with Entain’s recognized brands.”
“Inspired has been a trusted key supplier and their Virtuals have proven to be very popular with our customers in both our retail venues and via our interactive platforms,” said Sandeep Tiku, Chief Operating Officer of Entain. “We have been impressed with their continued innovation in Virtuals and we are excited that even more of our customers will be able to enjoy Inspired’s best-in-class content for the first time.”