German football club Borussia Dortmund announced its partnership with GMO Trading, an online stock trading service provider, today.
When the 2018-2019 Bundesliga football season begins on August 24, 2018, GMO Trading will become the official regional partner for the football club.
Borussia Dortmund is one of the most successful clubs in German football history – the team has been the German champion eight times. The football team plays in the Bundesliga which is the top tier of the German football league system.
According to the statement, GMO Trading is delighted to be the regional sponsor for Borussia Dortmund. The company highlights the importance of Germany and its trading market, as the country is home to the ninth largest stock exchange in the world.
Through this sponsorship, the broker identifies the potential to raise awareness of GMO Trading’s products among European business leaders.
To celebrate the partnership, users of GMO Trading’s services have the chance to win exclusive offers and benefits from the club, including VIP tickets and official merchandise from the football team.
Rise of sports sponsorships
GMO Trading is a provider of online trading services where traders can invest in CFDs, currency pairs, indices, and commodities. The broker joins a long list of forex and trading companies who have used well-known and successful football, and other sporting clubs, to increase their exposure in certain markets.
Sports sponsorships for forex brokers have become increasingly popular, not only within Europe but globally. And it’s not just limited to football. At the end of last year, broker Tickmill announced that it had become an official sponsor of SK Kadrina, a wrestling team from Estonia.
In addition, sponsorships from cryptocurrency firms are also growing in popularity. Earlier this year, CashBet launched a strategic partnership with Premier League football club Arsenal FC ahead of its initial coin offering (ICO) for CashBet Coin. The partnership served as the latest endorsement for the crypto industry, which has gained serious traction in the past twelve months.