New online casino brand PlayStar Casino has selected Gaming Innovation Group (GiG) to power the launch of its first iGaming offering in the US.
Under the deal, GiG will provide its iGaming platform technologies to PlayStar, which plans to go live in New Jersey during the fourth quarter of this year.
Earlier this week, PlayStar announced it had partnered Atlantic City’s Ocean Casino Resort to secure market access in the state. It then aims to expand into other markets from 2022.
“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market,” PlayStar co-founder and executive vice president Adam Noble said.
“GiG has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we’re very confident in selecting GiG as our platform partner.”
GiG chief executive Richard Brown added: “It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market.
“PlayStar has an extremely strong product vision backed by a very experienced industry team.”
The agreement between GiG and PlayStar Casino is based on a revenue share model and will run for a period of at least four years.