Foreign exchange (forex) and contracts for difference (CFD) broker Union Standard Group (USG) has partnered with Premier League club Sheffield United, to support the team as it returns to the top division of English club football.
According to the statement released by the broker, it has signed a three-year partnership deal with the club, which was originally announced on Monday at a press conference held in Bramall Lane, Sheffield, United Kingdom.
Under the agreement, USG’s logo will appear on the front of the team’s shirts, as well as on the sleeve from 2019/20 to 2021/22. In addition, the Aussie broker’s logo will appear on all retail replica shirts.
The financial details of the partnership have not been disclosed. However, the South Yorkshire club reportedly said that the deal represents “the largest-ever commercial transaction in its history.”
Sheffield United Returns to UK Premier League
In the upcoming 2019/20 season, Sheffield United will be returning to the Premier League for the first time since the 2006/07 season. This is due to a solid performance in the 2018/2019 season in the English Football League Championship, which the team placed second.
Commenting on the deal, Shay Zakhaim, the CEO of USG, said: “We are honoured to have a partnership with a club with such a rich tradition and history. We are excited to be at the beginning of a new chapter in the Club’s story. Sheffield United Football Club and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”
USG is headquartered in Australia and is regulated by the Australian Securities and Investments Commission (ASIC). The Group also has an entity in the UK, regulated by the Financial Conduct Authority (FCA).
“We are really excited to have USG on board as we begin our journey in back in the Premier League. Having an international sponsor on board shows just how far the Club has come both on and off the pitch,” added Sheffield United’s CEO Stephen Bettis.