FinecoBank Adds Fidelity International Funds to UK Offering

FinecoBank, a subsidiary of the largest Italian lender, UniCredit, is strengthening its investment offer to UK clients with a suite of funds from Fidelity International.

The agreement means Fineco can offer its UK clients additional access to a wide variety of asset classes, with a range of different investment strategies available as well. Inside the app, the new funds will be accessible via the FinecoBank investment platform, which offers a combination of banking and trading services.

Fidelity Investments, which claims to have 23 million retail accounts, offers its own funds, and through its platforms in a number of countries offers other managers’ funds. Additionally, Fineco’s clients will benefit from Fidelity’s global analysts network, where locally-based research teams uncover investment ideas.

“With an addition of Fidelity, we take another large step forward in achieving our ambition to provide a world class selection of funds that meet all our customer needs. We are focused on expanding our investing platform this year and our goal is to offer UK customers access to more than 70 investment houses with thousands of products within the next year,” said Paolo Di Grazia, deputy general manager at Fineco.

Fidelity Investments has recently sweetened the offering with the launch of a fractional trading feature as a way to lower the bar for young investors to as little as $1. The feature allows small-buck investors to diversify their portfolios by spreading their relatively small capital over a broader range of stocks.

This trend picked up as US major brokers look beyond the no-fee trading war, which set off a new rush among other firms to do the same amid increased competition in the industry to attract the next generation of investors.

Launched in 1999, Milan-headquartered FinecoBank is part of Italy’s largest lender, UniCredit that provides domestic and international banking, brokerage and investing services.

FinecoBank’s main proposition hinges on what it calls its ‘one stop solution’: a multi-functional account with no fees attached.

With over one million customers in Italy, FinecoBank has turned its gaze towards the UK, establishing itself as a key player with its combination of banking and trading services. The group aims to attract clients interested in tapping into its in-app trading services, which currently trades on 26 equity markets and in more than 50 FX pairs.

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