Ferrari Launches Own Esports Competition

Ferrari launches own eSports competition. The new Ferrari Hublot Esports Series runs for both novice and professional racers, and will use the platform Assetto Corsa.

A series of events are planned all autumn, with drivers using an exclusive Ferrari 488 Challenge Evo.

Any European citizen over 18 is entitled to enter the amateur competition. Registration opens in August with the first rounds of qualifying starting in September.

The leading competitors from this stage will be taken forward to the next rounds in October, where there will be a series of events that will include professional racers invited by Ferrari.

Nicola Boari, Ferrari’s brand diversification officer, said the Italian team’s move to create a championship was a logical step after it first entered F1’s Esport’s series in 2019.

“Last year we started our experience in the F1 Esport championship, actually winning it, and I think it was just a natural step now to enter into our own sports championship,” he said.

“It’s very similar to what we have in reality [with Ferrari’s own real-life series]. So, it’s a natural step, and hopefully is going to be just the first one of a longer series.”

“I believe that there is an enormous space for Ferrari to grow its own championship,” he added.

“I already said that we’re starting with Europe, only this year, but we definitely plan to enlarge the scope in the future. And I think another very important part that hopefully we’ll be able to implement when COVID is gone, is to have our own tournaments with live performances.

“That’s going to be something that for our championship could be unique.” 

[image: Joshua Rawson-Harris]

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