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What is eSports?

eSports describes the world of competitive, organized video gaming. Competitors from different leagues or teams face off in the same games that are popular with at-home gamers, typically – multiplayer video games.

Pizza Hut Returns To Streaming as Twitch Rivals Partner

Pizza Hut will return to Amazon’s streaming platform as an official partner of Twitch Rivals North America. The brand will be the official pizza of Twitch’s competition property and will bring back last year’...

G2 Esports Partners With Ralph Lauren

Esports organization G2 Esports has signed a deal with luxury fashion brand Ralph Lauren to become the team’s exclusive fashion outfitter. The long-term partnership covers the entirety of the G2 organization ...

Monster Energy Sponsors Brazilian Counter-Strike Circuit

The Brazilian Counter-Strike Circuit (CBCS) announced Friday that it is now being sponsored by Monster Energy energy drink. The brand will appear in the competition’s official broadcasts, being also featured ...

Team Vitality to launch fan tokens on

French esports organisation Team Vitality has announced plans to launch fan tokens on blockchain-based fan engagement and rewards application The deal, in partnership with blockchain provider Chi...

Helix eSports Signs Sponsorship Deal With GUNNAR Optiks

Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as...
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