Esports Entertainment Completes Flip Sports Acquisition

Esports betting company Esports Entertainment Group has completed an undisclosed amount of its technology acquisition assets from social gaming studio Flip Sports. The deal, revealed last month, will see Esports Entertainment take control of numerous Flip-owned properties including workers and all intellectual property.

Flip primarily focuses on how fans enjoy and engage with live sports, utilising its proprietary in-play, peer-to-peer technology to provide a multi-platform second-screen experience for fans and punters watching live sports and events.

Esports Entertainment chief executive Grant Johnson described the acquisition as a “major step forward” for the operator, allowing it to both own and control its technology stack.

The Chief Information Officer and Chief Technology Officer of Esports Entertainment, John Brackens, added: “As pioneers in developing igaming platforms, the Flip team is a welcome addition to Esports Entertainment and will enable us to take the player experience to new heights, eventually creating a best-in – class immersive experience for fans of sport.”

In July, Esports Entertainment also acquired online betting and gaming operator Argyll Entertainment and its operating subsidiaries for an undisclosed sum.

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