Devexperts announced this Wednesday that it has launched a new SaaS (Software-as-a-Service) trading platform which has been specifically designed for the retail foreign exchange (forex) and contracts for difference (CFD) industry.
The new platform, called DXtrade, is an “off the shelf” trading solution for CFD brokers, the software provider said. The platform is customizable, with brokers being able to determine the layouts and setup of the platform.
According to the statement released today, the front end of DXtrade can be customized, as well as the platform’s back end. Specifically, brokers can set up limits, rebates, margins, spreads, and client execution on instruments, group, or individual client levels. Therefore, brokers who select DXtrade will be able to create custom offerings for differing client segments.
The platform is maintained and hosted by Devexperts, a software provider for the capital markets industry. In addition to being customizable, DXtrade offers several proprietary trading tools, with the aim to improve user experience and client acquisition and retention.
These tools have been built directly into the trading platform, the software provider said this Wednesday, and include custom trading journals, dashboards, modern navigation, and more, mobile and web UIs.
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“CFD brokers are currently experiencing a significant rise in the amount of customers and volumes traded on their platforms. As a result, we know how important it is for brokers to differentiate in a highly congested market and we firmly believe that DXtrade is the innovative solution necessary for brokers to take their offering to the next level.” Commenting on the launch of DXtrade Conor O’Driscoll, VP of OTC Platform said in the statement: “At Devexperts we have been experts in building custom trading solutions for top brokerage firms for over 18 years and DXtrade is the culmination of such efforts, allowing us to offer our technology to the wider CFD market.”