Online trading services provider, CMC Markets announced on Monday the rebranding of its institutional business division, CMC Institutional, to CMC Markets Connect.
Richard Elston, CMC Markets’ Group Head of Institutional, explained to FortuneZ that the “re-brand reflects our heritage, our focus on consultation and connections as well as our world-class technology. This positioning will enable us to work with new client types as the business continues to develop.”
The London-based company has been offering B2B services for the past two decades and is a significant liquidity provider to several financial services platforms.
The latest rebranding is a part of CMC’s plans to expand its institutional offerings as it revealed a series of innovations that will be coming through over the next 12 to 18 months.
“Part of our new brand positioning is being a ‘complete partner’ to our clients and offering a holistic service that evolves with their businesses requirements,” Elston added. “Ultimately we’re also looking to act as a one-stop-shop offering multi-asset liquidity, trading technology, reporting, and consultation, all in a highly bespoke manner.”
CMC is heavily focusing on its other institutional business as well. Last year, it launched a prime derivatives platform in Australia. To promote its brand, the company signed a sponsorship deal with Australia’s BigBash cricket league franchise team, Sydney Sixers.
“The decision to launch CMC Markets Connect comes from our increased focus and investment in building for an institutional audience first,” CMC Markets’ Deputy CEO, David Fineberg, said.
“The new brand marks the ‘stepping-up’ at CMC to focus on new product innovations, as well as the highest quality pricing and execution services, to allow us to work with a wider variety of financial institutions. With that in mind, we realized that there was a need to ensure the market understood the delineation between our institutional and retail offerings, hence the launch of CMC Markets Connect.”