CEO And Co-Founder Of Branded, Jasper Donat Shares On How The Company Adapts To The New Norm

CEO and Co-Founder of Branded, Jasper Donat shares on how the company adapts to the new norm. In a recent interview with COO of FortuneZ, Francine Jansen, Branded CEO Jasper Donat revealed how the company he co-founded is adjusting to life in the new norm.

The pandemic has made a significant impact on individuals and businesses, with both finding themselves having to make adjustments in how their operations would typically run. Branded is no stranger to this. When asked to share what he does on a daily, Jasper expressed “normally we’re looking well into the future of what we can create, what does the future look like for events. At the moment, we can’t do anything physically. It’s not the same, its very exciting that we can create much more content and much more exciting content but it’s not the same as being there.”

The firm have also found themselves having to juggle more due to the schedules and different time zones, which Jasper notes “right now we’re producing a massive juggling act.” 

Speaking on how the pandemic has affected the participation outcome of the All That Matters Online 2020 event, Donat explains that “we’ve managed to bring in people who would never normally fly to Singapore. There is no way we’d be able to have Cookie Monster on stage, but the fact is, that we’re doing a live link up with the Cookie Monster. So the speaker program is just so much more diverse.” 

“We can meet lots and lots of people we wouldn’t normally meet, online. Because of the virtual element, we’ve got people who wouldn’t join, joining us.” he adds.

About Branded

Branded partners with organisations to create, produce, and commercialise integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers.

The firm’s award-winning owned-and-operated platforms include All That Matters, the premier conference and connections hub for Asia’s music, sports, gaming and online entertainment industries, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the founding partner of the YouTube FanFest and a production partner to global brands, media and organisations.

All That Matters Online 2020 is only 4 days away, with the event set to take place from September 14th – September 18th. Tickets for content passes are sold out. However, you can still grab the connections pass, career pass and group pass.

For more details on the event and to purchase your tickets, visit 

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