Payments solutions provider, Cardpay announced on Tuesday that it has rebranded itself to Unlimint as the company is strategizing its growth in the international markets.
“If you want to go global, you have to understand the local and you have to quickly adapt to changing consumer expectations,” Unlimint founder and CEO, Kirill Evstratov said in a statement.
The Cyprus-headquartered company was founded in 2009 and has become a well-known payments player in the B2B market. It offers several alternative payments methods through its ‘all-in-one’ plugin that merchants can integrate into their online stores.
“With our revolutionary banking solution, designed by entrepreneurs for entrepreneurs, we are blurring the line between traditional banking, digital wallets, and cards payment,” Evstratov added. “This is why we are now called Unlimint: we provide unlimited growth opportunities for our international customers, freeing them of the payment constraints so they can concentrate on being ready for tomorrow.”
The Push to Become a Global Player
Unlimint already has a significant international presence. It has 14 international offices, employing over 300 staff. As the expansion plans are tagging steam, it is now planning to add over another 40 employees. It also has plans to add a new office at Frankfurt.
Its business is focussed on key growth areas globally, such as Latin America and Asia, as well as the markets in Africa and Europe.
The payments company is also expecting higher growth in a boost in sectors like e-commerce and gaming, and the many major economies push to go cashless. It is also optimistic about the effect of the pandemic on several industries and their shift to a digital environment, spiking the need for payments.
“Our people are tuned in to the latest trends and innovations in disruptive tech markets, and intimately understand the time-poor life of digital innovators,” Evstratov added. “From London to Singapore and from San Francisco to Sao Paulo, we help businesses enter new markets by making it simple for them to transact in the way people want.”