Foreign exchange (FX) and CFDs brokerage Blackwell Global has inked a new sponsorship deal with Liverpool-based Everton Football Club. The new multi-year accord will help expand Blackwell Global’s product scope in the UK and globally as the football club’s first official FX and brokerage partner.
As Everton’s inaugural FX and brokerage sponsor, Blackwell Global will aim to promote itself within the team’s Liverpool stadium on match days that attract a global audience. The deal will also see Blackwell Global extend offers of Everton-related experiences to the club’s fans and to its existing client pool.
Over the past few years, sport sponsorships have been popular amongst brokers as they are an enticing way to raise brand awareness in the FX, CFDs, and binary options industry – we have seen a multitude of marketing deals signed with football, rugby, and racing teams in Europe. The method has proven to be highly successful, as the sponsorships cut through the clutter and expose the brand to far more people than a publication or even above the line advertising ever could.
Alan McTavish, Head of Commercial at Everton, commented: “We’re delighted to welcome Blackwell Global to our growing family of commercial partners. Blackwell Global are the Club’s first Official Forex and Brokerage Partner and we are pleased to announce a partner in a new market sector category for the club. The partnership represents another positive development in our commercial strategy as we continue to grow.”
“I’m immensely proud to partner with Everton Football Club in our first ever sporting partnership. It’s an honour to be working with a club recognised for their rich history and steadfast commitment and dedication to their worldwide fanbase. These are values we cherish and we look forward to a fruitful friendship in the coming years,” explained Michael Chai, Chairman of Blackwell Global Group.