Online gaming operator Betsson AB’s operating subsidiary is to launch one of the Nordic market’s first mobile applications for real-money gambling developed in Apple’s “Native” programming language.
Native apps had not previously been available in the real-money gambling sector due to the policy of Apple and others, but this has now changed for companies with licences for the market they operate in.
Betsson said the new app, which includes a mobile sportsbook and casino, offers players a better user experience.
In addition, the firm said it will open up new marketing opportunities for its Betsson.com online portal through the use of push technology and other built-in features.
The app will initially launch for Betsson.com and will run alongside the existing online mobile solution launched earlier this year.
The app can be downloaded from Apple’s app store for its iPhone devices, while an Android version will soon be made available.
“We see that gambling via smartphones is growing rapidly and we are confident that Native apps are the form that the customers will choose in the future,” Betsson AB’s chief executive officer, Magnus Silfverberg, said. “Therefore, our subsidiary puts a lot of effort into this kind of development.”
“The new app enables our operating subsidiary to regain the leading position within mobile development.”
Betsson AB also confirmed that further Native apps for more brands within the Betsson group will be launched shortly.