Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven, to become the team’s official sports betting partner.
RSI said that through the partnership, BetRivers has become the third “pillar partner” of the team, alongside Central Indiana Honda Dealers and Community Health Network, and will have exclusivity as a sports betting partner for the duration of the agreement.
It also said the partnership was supported by data supplier Sportradar, which was a key partner to Indy Eleven in the space and a developer of the relationship in the sports betting category.
Features of the partnership include a sleeve logo placement on all of Indy Eleven’s 2021 jerseys, a ‘presenting partner’ night in conjunction with a 2021 home game, sponsorship of the post-game show following all local television broadcasts, signage and digital assets, and sponsorship of the opening segment of the weekly Soccer Saturday radio show.
“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,” said Indy Eleven president and chief executive Greg Stremlaw.
“I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”
Mattias Stetz, chief operating officer of RSI, added: “BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”
Last week, BetRivers opened a new land-based sportsbook lounge facility at PPG Paints Arena, home of Pennsylvania-based hockey franchise the Pittsburgh Penguins.
BetRivers.com launched in Indiana in 2019, and was the first online sportsbook to go live in the state.