One of the big social trading players in Germany ayondo has signed a partnership with the venture arm of the ProSiebenSat.1 Group, SevenVentures. The company is behind two of the most viewed TV stations in the country – ProSieben and SAT.1.
Aside from providing social trading services worldwide, the Fintech company is also dedicated to deliver new experiences to retail investors with some Finance 2.0 projects, such as stock trading app BUX.
The announcement marks significant expansion plans for the ayondo group in its core German market. With the European Central Bank introducing record low interest rates, the savings of the German public are yielding near zero – a perfect environment to look for alternative investment methods and diversify exposure away from bank deposits.
The marketing cooperation and significant advertising presence on the channels of SevenVentures aims to raise public awareness about ayondo and its products and attract new customer groups for this innovative and efficient way of investing.
The company’s CEO, Robert Lempka, said, “We are very pleased to have a strong partner on our side with SevenVentures who have extensive expertise in establishing young innovative companies. Together this creates the opportunity to bring the topic of Social Trading to a much wider audience.”
“This cooperation is a quantum leap in the development of ayondo and completely takes the subject of investing through Social Trading out of its niche,” he added.
The past year marks a significant step forward for ayondo – the company unified its brand and renamed former spread betting and CFD brokerage, Gekko Global Markets to ayondo markets Ltd. The firm also secured two rounds of financing from Singapore-based private equity group, Luminor Capital, totaling over $10 million and opened its office in Singapore looking for regional partnerships.
Mr. Lempka summarized the year, “2014 was a very important for ayondo: We set our course to grow substantially both in our core market of Germany and internationally. We look forward to the opportunities this positioning offers us and to an exciting business year in 2015.”