Retail forex and CFDs brokerage AvaTrade is launching a new mobile trading platform that is designed to boost trader engagement. The solution delivers more opportunities for analytics on the go, therefore delivering more user engagement. The app’s name is AvaTradeGO and it is developed with MetaTrader 4 at its core.
The MT4-based application is a step ahead of the genuine solution from MetaQuotes, delivering additional features that are well thought out. The home screen of the app displays open positions and the hottest assets for the day. Be it stocks, forex or commodities, the app also displays which pairs have been most active and trending.
The app appears to build on top of MT4 some key retention functions that will keep traders more informed and active on the market.
Commenting on the launch, the CEO of AvaTrade, Dáire Ferguson, said: “During the entire planning and development time, we always had the trader experience as the main objective, to make his/her trading experience with AvaTradeGO not only good – but really marvellous. Looking at the final product I feel we have accomplished that, and we will continue to enhance the features and make it even better still.”
The app delivers standard charting based on MT4 which includes a number of widely used technical indicators.
Mobile Trading – a Key Factor
Mobile trading applications have become crucial for retail forex and CFDs brokers. While focusing development time on developing web-based solutions was the focus of some brokers, others have been banking on mobile.
Plus500 is one of the firms in the industry that is regularly reporting on the percentage mobile volumes it generates. The Israeli broker’s clients transact close to 70 percent of their trades via mobile.
Earlier this year, ThinkMarkets announced the acquisition of Trade Interceptor. After a short period of development, the company successfully integrated the app into its offering.