Danish esports organization and media company Astralis Group has announced it will extend its partnership with OMEN by HP. The gaming hardware brand will extend and increase its engagement with Astralis Group’s Counter-Strike: Global Offensive team as part of the agreement.
The extension with OMEN has been extended for another year and will see the two increase engagement with each other and the Astralis fanbase.
“Needless to say, we’re happy to announce the extension of our relationship with OMEN. The brand is a key collaborator for Astralis,” Jakob Lund Kristensen, co-Founder and CCO of Astralis Group, said in a release. “By extending the agreement for another 12 months and increasing the total engagement, OMEN and Astralis Group show our mutual dedication to the collaboration which is exactly what we always look for; a possibility to grow our business and to serve the fans and consumers of all parties.”
Also announced on behalf of its CS:GO team, Astralis Group announced that it has entered a new 12-month partnership deal with CS Virtual Trade. The deal will see brand exposure added to the game-worn jerseys of Astralis and media channels in the form of exclusive logos.
This partnership follows others that Astralis Group has announced with the start of the new year. These include the likes of esports competition platform GLHF and CSGO virtual trading platform CS MONEY. OMEN by HP is also sponsoring many esports brands through partnerships with both the Dutch and Belgian League of Legends regional leagues.