In line with a new positioning for its solutions in the industry, gaming blockchain solutions provider DAO.Casino will now be known as DAOBet.
The Singapore-based emerging tech startup, which made a name for itself by providing solutions for gambling suites featuring high transactions speeds and sophisticated mechanisms for random number generation — one of the hallmarks of fair gaming — has undertaken this new rebranding strategy as part of efforts to present a better understanding of its product to its target audiences in the market.
DAOBet: A more relevant name
Noting the extreme competitive climate of the current market, DAOBet will bring back its unique differentiators back into focus, such as the high-speed transaction ability, a working product ready to be used, and the impending Mainnet launch.
It is bearing all these in mind that a brand name that is relevant to its product is absolutely critical to convey the right message to its audience. This way, mainstream media can also portray the company in the right way, in line with its own marketing strategy.
As such, the firm’s marketing strategy has undergone a review and the conclusion is that the current brand message is not in correspondence to the media image portrayed by the company. The new branding now seeks to capture the maximum possible coverage, while minimizing confusion over its associations with gambling industries. DAOBet is the result of a democratic survey that takes the community’s position on the matter, and is felt to now best reflect the philosophy of the DAO Blockchain which is only a blockchain infrastructure provider.
And now, with DAOBet the new brand of the company, and with many significant developmental milestones to announce in the coming days and weeks, the firm believes it now has a name that is not only recognizable but more easily relatable to the blockchain industry.
In moving away with its old misassociations with gambling sectors, it can now position itself as a product and solution that brings value and uniqueness to the market for blockchain infrastructure.
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